Software people log in to — and keep paying for.
For founders and companies turning a service, a spreadsheet, or a very good idea into a product customers subscribe to. Signup, payments, permissions, dashboards, and the admin tools you'll need on day one. First paying customers in months, not years.
The hard part of a subscription product isn’t the app. It’s everything around it.
Everyone imagines the main screen. Almost nobody budgets for the rest: signing up, inviting a colleague, forgetting a password, upgrading a plan, a card that fails at 2am, cancelling, exporting data, and the admin screen your own team lives in every day. That's where subscription products quietly die — not in the feature everyone was excited about in the pitch.
So we build the unglamorous half first, properly, and once. Accounts that keep each customer's data sealed off from every other customer's. Billing that survives refunds, discounts, failed cards, and mid-month upgrades. Then we spend the rest of the budget on the thing that actually makes people pay you. It's a less exciting demo in week two, and a much calmer business in month twelve.
What we build.
Accounts, teams and permissions
Your customers, their colleagues, and who's allowed to see what. Each company's data stays sealed off from every other company's — something we test for, not assume.
Billing that behaves itself
Monthly and yearly plans, free trials, discount codes, seat counts, upgrades halfway through a month, failed cards, refunds, and invoices your customers' finance teams will accept. Usually built on Stripe.
A first ten minutes that converts
The first ten minutes decide whether a signup becomes a customer. We design the setup flow, the starter content, and the gentle nudges that get someone to their first useful moment fast.
The product itself
Dashboards, records, search, reports, and exports — whatever your customers actually came for. Built to stay quick when your biggest account uploads fifty thousand rows on a Monday morning.
An admin panel your team will thank you for
Look up a customer, extend a trial, refund a payment, fix a bad record, see exactly where someone got stuck — all without opening a support ticket with your engineers.
Connections to the tools customers already use
Slack, Google, Microsoft, HubSpot, Salesforce, Xero, Zapier — plus a public connection point so your customers can wire your product into their own systems.
Numbers you can run the business on
Signups, activation, active accounts, monthly revenue, and how many customers are leaving — on one screen, so you're never exporting spreadsheets the night before a board meeting.
Answers for the security questionnaire
Activity logs, single company-wide login, data export and deletion, and sensible access rules — the things your first big enterprise customer will ask about before they sign anything.
Who this is for.
Turning a service into a product
Agencies, consultancies, and specialists packaging what they already do by hand into software clients pay for every month.
Industries still run on spreadsheets
Where an entire sector coordinates over email attachments and shared files, the first proper tool usually wins the sector.
Internal tools worth selling
You built something to solve your own problem, competitors keep asking to use it, and now it needs to become a real product.
Products that outgrew version one
The first build got you customers and now it groans under them. We rebuild the foundations without switching off the business.
How we build it.
Shape
A week or two pinning down who pays, for what, and why. We map the whole journey from signup to renewal, then cut everything that isn't needed for the first paying customer.
Design
Clickable screens of the full flow before a single line of production code. Show them to real customers — changing your mind is free at this stage and expensive later.
Foundations
Accounts, teams, permissions, billing, and the admin panel. Four to six weeks of work that makes the next two years dramatically cheaper.
Build
Two-week sprints, with something real to look at every Friday. Every change reviewed by a second engineer and tested automatically before it reaches a customer.
Launch
Onboarding polished, payments tested with real cards, monitoring switched on, and someone reachable if it breaks. We open the doors to a small group first, then everyone.
Grow
We watch what real customers actually do, fix the places they drop off, and build what your numbers point at — not what the loudest customer emailed on Tuesday.
Stack and integrations.
Engagement models.
Launch
from $35k
Your first sellable version: signup, billing, one core workflow, and an admin panel. Built for real paying customers, not for a demo day.
- Accounts, teams and permissions
- Subscriptions, invoices and trials
- One core product workflow
- 60 days post-launch support
Growth
from $75k
The full product: several workflows, the integrations customers keep asking for, reporting, and the polish that keeps people past month three.
- Everything in Launch
- Integrations and a public connection point
- Customer-facing reporting and dashboards
- 90 days post-launch support
Scale
from $120k
For products with real revenue and enterprise buyers — single company-wide login, activity logs, several regions, and the load your biggest customer is about to bring.
- Single company-wide login and activity logs
- Built to pass enterprise security reviews
- Load-tested for 10× your current traffic
- Ongoing engineering retainer
Frequently asked.
5 questions answered. Still have one? Reach out.
A focused first version usually takes 12–16 weeks — signup, billing, one workflow that genuinely helps someone, and an admin panel. Bigger products take longer, but we'd rather get you charging early and expand from there than disappear for a year.