Somebody has to be awake at 3am. It doesn't have to be you.
Round-the-clock monitoring, alerts that actually mean something, emergency playbooks written for tired people, and engineers who pick up when it counts. We hold production to 99.95% uptime and prove it in a monthly report.
You never find out your monitoring was wrong on a good day.
Most teams discover their blind spots the hard way. A customer emails to say checkout has been broken for three hours — and every dashboard on the wall is green. The monitoring was watching whether the servers were switched on, not whether anyone could actually buy something. Meanwhile the alerts that do fire go off so often that the whole team muted the channel months ago.
We start from your customer's side instead. What are the handful of things that must work — signing in, paying, saving, sending? We measure those directly, agree an honest target for each, and make sure the only alerts that wake a human are the ones where a real person is having a bad time. Then we write down what to do about each of them, so a 3am response doesn't depend on which engineer happens to be awake.
What's included.
Monitoring from your customer's side
We measure the things people actually do — sign in, search, pay, upload — from outside your network, on a schedule, from the countries you sell in. Green dashboards while checkout is broken stop being possible.
Alerts that earn the interruption
Every alert that reaches a human maps to something a customer would notice, and arrives with a link to the guide for fixing it. Everything else goes on a dashboard, where it belongs.
Honest uptime targets, in writing
We agree what 'up' means for each critical part of your product and how many bad minutes a month you can live with. Then we report against it — including the months we miss.
Emergency playbooks
Step-by-step guides for the things that genuinely break, written for a tired person at 3am. Who to call, what to check first, how to stop the bleeding, and what to tell customers.
On-call cover
Our engineers on the rota — alongside yours or instead of them — with response times promised in writing. Nights, weekends, Eid, and the days between Christmas and New Year included.
Post-incident reviews with no blame
After every serious incident: what happened, why, and the specific changes that stop it recurring. We track those changes through to done, because a report nobody acts on is just paperwork.
Capacity and cost watching
We keep an eye on where you'll run out of room before you get there, and flag spending that's drifting upward for no good reason.
Quarterly practice drills
We break things deliberately, in a controlled way — restore a backup, fail over a database, lose a region — to find out whether the plan works before reality tests it for you.
Who this is for.
Products where downtime costs real money
Online stores, marketplaces, booking systems, payment flows. If an hour offline has a number attached to it, this pays for itself.
Small teams with no appetite for on-call
Five engineers cannot fairly cover nights and weekends forever. We take the rota so they keep their evenings — and their jobs.
Teams whose alerts have become noise
Everyone muted the channel, and something important will eventually slip through. We rebuild alerting from scratch around what customers actually feel.
Businesses signing enterprise contracts
Big clients ask for uptime guarantees, incident procedures, and evidence. We put something real behind the promise.
How we do it.
Assess
Two weeks mapping what's critical, what's monitored, what isn't, and what's wrong with your alerts today. You get a written picture of your blind spots.
Instrument
We measure the customer journeys that matter and build dashboards a non-engineer can read. If your CEO can't tell at a glance whether things are fine, the dashboard isn't finished.
Define
We set a target for each critical part of the product with you, agree what's genuinely worth waking someone for, and delete the alerts that never mattered.
Write
Playbooks for every likely failure, plus an incident process: who leads, who talks to customers, and how it formally ends. Written before you need it, not during.
Cover
We join the on-call rota, respond to real incidents, and run a review after each one with the fixes tracked to done.
Improve
A monthly review of uptime, incidents, and spend — with the three things we're fixing next and what each of them saves you.
Tools we use.
Engagement models.
Watch
from $6,000/month
Round-the-clock monitoring, alerts that mean something, and written playbooks — with your team still holding the pager.
- Monitoring and dashboards set up and maintained
- Alerts reviewed and tuned monthly
- Playbooks for your most likely failures
- Monthly reliability report
On-Call
from $14,000/month
Everything above, plus our engineers on the rota answering alerts around the clock so yours don't have to.
- 24/7 on-call cover by our engineers
- 15-minute response on critical alerts
- Review and fixes after every serious incident
- Quarterly disaster-recovery drills
Embedded Reliability Engineer
from $28,000/month
A dedicated engineer inside your team, doing the quiet work that stops incidents happening in the first place.
- Dedicated engineer in your standups
- Reliability work built into your roadmap
- Capacity and cost planning
- Named escalation to our senior team
Frequently asked.
5 questions answered. Still have one? Reach out.
Roughly 22 minutes of downtime a month. 99.9% is about 43 minutes; 99.99% is around 4. Each extra nine costs meaningfully more to hold, so we help you pick the one your business genuinely needs rather than the one that sounds most impressive.